BabySec Campaign: Que tal trocar?

In a challenge to instigate the switch from the usual brands to BabySec, the campaign aims to educate the public on the benefits of product in an emotional and interesting way. Taking advantage of the territory of diversity already explored by the brand, we instigate reflection and dialogue on how much from a new life and a change of diapers, we can change the usual for a better world. The digital campaign featured functional pieces that inform about the product, plus engagement pieces that address real issues like active parenting and potty training.

Deployment of KV, digital strategy and layout